If you're a writer, one of the key elements to getting your writing out there is called The Pitch. It can come in various forms. There's the elevator pitch - that quickie that can be told on a ride between floors on an elevator - which probably equals out to the three-line pitch. There are the Twitter pitches, which consist of 140 characters. Or 25 word pitches. 100 Word pitches. 250 word pitches. You get the idea. Some pitches are frighteningly short (seriously, 25 words to describe an 80,000-word novel?), some a little bit longer, but all amount to the same thing: The necessity of condensing a vast amount of words to a bare minimum. How does one do that, you might ask. I'll let you in on a little secret: There's no definitive answer.
Pitching is very much like writing itself in that the style and method is unique to the person who employs it. What works for one might not work for another. Writer A may have to outline every bit that goes into the book and/or the pitch, sweating over each and every word choice, whereas Writer B might just sit down at the computer and wing it. And Writer C might fall somewhere in between. Whatever the case, the ultimate goal is the words and when it comes to pitches, the more concise and succinct one is, the more powerful the pitch.
Now I don't profess to be an expert on this issue, so you can accept or deny my findings at your discretion. This is just a bit of knowledge I've culled together from years of honing my craft. Does it mean I'm totally skilled in the art of pitching? Probably not. But that doesn't stop me from giving it the old college try and taking advantage of opportunities to get my writing out there. What about you? I'd love to hear you're take on this necessary evil of writing. Show me your pitch!
Incidentally, there are some great pitching opportunities coming up this week at Savvy U, starting today with a chance to pitch to Leah Hultenschmidt of Sourcebooks. You must be a member to pitch, but Basic Membership is free. Here's a link to more information: http://www.savvyauthors.com/vb/showevent.php?eventid=1040